DIGITAL TRANSFORMATION IN BROADCASTING: OPPORTUNITIES AND CHALLENGES

Abstract

The broadcasting industry has been undergoing a significant digital transformation in recent years. Advancement in technology and changing consumer behaviors have driven broadcasters to adapt their traditional models and embrace digital solutions. This seminar paper explores the opportunity and challenges presented by the digital transformation in broadcasting. It investigates the key drivers of this transformation, the benefits it brings to the industry, and the obstacles that broadcasters must overcome to succeed d in the digital era. Some of the the opportunities in regards to digital transformation may include enhanced content delivery, personalization interactive content cost efficiency. For organizations to stay competitive, relevant, and adaptable in today’s rapidly evolving technological landscape. However in as much as this provides merits to the space, it’s advisable to note that there are alarming challenges such as technological complexity, content piracy, fragmented audiences, privacy and data security among others. This study delves into these two aspects in regards to analogue.