TWITTER NETIZENS’ PERCEPTIONS OF NIGERIAN GOVERNMENT'S PUBLIC RELATIONS STRATEGIES IN RESPONSE TO THE IKE EKWEREMADU ORGAN TRAFFICKING CRISIS

Abstract

This research explored the perceptions of Twitter users regarding the Nigerian government's public relations strategies in response to the Ike Ekweremadu organ trafficking crisis. The study aimed to evaluate Twitter users' awareness of the Nigerian government's PR strategies for the crisis, examine Twitter users' perceptions of the government's response, and determine Twitter users' opinions on the effectiveness of the government's public relations strategies in addressing the crisis. The researchers employed the Framing Theory as its theoretical framework, with the survey as the research design and questionnaire as the research instrument. Results indicate, among other things, that Twitter netizens consider the Nigerian government's public relations strategies in addressing the Ike Ekweremadu organ trafficking crisis as ineffective. Based on these findings, the researchers recommended, among other things, that the Nigerian government should enhance its crisis communication strategies to ensure prompt and accurate dissemination of information to the public during crisis situations, particularly through social media platforms like Twitter. Doing so can help to foster public trust and confidence in government institutions.