JOURNALISTS’ PERSPECTIVES ON NEWS COMMERCIALISATION AND ITS INFLUENCES ON MEDIA CREDIBILITY IN JOURNALISM PRACTICE IN NIGERIA
Abstract
This study looks at how Nigerian media are becoming more commercialised. The researcher explains what it is about and what questions will be asked. Based on the Social Responsibility Theory, the study used a questionnaire. In 2023, the NUJ was made up of 259 journalists from 12 media organisations in Osun State. Most people think that making news commercials hurts the media's credibility and trustworthiness. The way news is reported doesn't change much when it becomes more commercial. Low wages and the fact that most news outlets are owned by a small group of people are also factors for news commercialisation. People would trust the news more if the Nigerian Union of Journalists (NUJ) and other media groups could work out better pay for journalists.
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