IMPACT OF INTERNET BANKING ON PROFITABILITY OF FIDELITY BANK PLC

Abstract

The under estimation of what growth internet banking can add to the profitability of commercial banks necessitates this study as most Nigerian banks still depend on paper transaction charges like cheque book, counter cheque, in branch statement request etc. Therefore, the study examined the impact of internet banking on profitability of commercial banks in Nigeria (A case study of Fidelity Bank PLC). The study used simple percentages and frequencies as a technique to run and analyze the data collected from the bank. The total population for the study is 200 staff of fidelity bank in Lagos was chosen randomly. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up human resource managers, accountants, customer care officers and marketers were used for the study. The findings of the study revealed that the Fidelity Bank Plc, Lagos has a better competitive advantage over other banks because of the nature of E-banking that is being put in place by them. Also, the study revealed that the Fidelity Bank Plc, Lagos has a better competitive advantage over other banks because of the nature of E-banking that is being put in place by them. This will enable the bank to stand the chance of gaining greater percentage of the market share in the industry. Thus, the study recommends more ATM facilities which should be placed at strategic location for easy access. Marketing and education of internet banking service and products should be intensified to attract more customers which enhances profitability. The bank should conduct more research to find new internet banking product to attract and to retain her potential customers.