RELATIONSHIP BETWEEN SALES DISTRIBUTION AND CUSTOMER SATISFACTION OF NESTLE NIGERIA PRODUCTS IN PORT HARCOURT

Omotilewa Mosunmola

Abstract


This study critically examined the distribution strategies and customer satisfaction in manufacturing firms. A well designed questionnaire was used to gather data from a sample size of 111 individuals. The data collected were analyzed using tables and percentage. They hypothesis formulated were tested using Pearson Product Moment Correlation Coefficient (PPMC). Findings from the study revealed that majority of the respondents are of the opinion that there is a significant is a significant association between extensive distribution and customer loyalty. Another finding from the study revealed that choosing distribution improves customer advocacy.


Keywords


Relationship, Sales Distribution, Customer Satisfaction, Customer Advocacy, Nestle Nigeria Products.

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