IMPACT OF MANAGEMENT INFORMATION SYSTEM ON ORGANIZATIONAL PERFORMANCE OF MTN NIGERIA
Abstract
This study looked at the impact of management information systems on MTN Nigeria's organizational performance. The study used a descriptive research design that included the use of a survey, and the primary data was obtained by administering a questionnaire to 346 MTN Nigeria employees. The hypotheses were tested after satisfying the various assumptions of multiple regression. The findings revealed a strong correlation (r = 0.702) between management information systems and MTN Nigeria's organizational performance, with variations in the independent variables (Customer Relationship Management and Financial Management Information System) explaining 61.3 percent of the total variation in organizational performance. However, based on the study's findings, it is concluded that Customer Relationship Management and Financial Management Information System have a significant effect on organizational performance. According to the study, MTN Nigeria's management should evaluate their performance effectiveness and efficiency in terms of customer relationship management. As a result, they should prioritize communicating with customers on a regular basis and provide customers with multiple ways to contact the organization.
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